Social districts are on tonight's city council agenda for approval; what are your thoughts?
๐๐ฒ๐ฟ๐ป๐ฑ๐ฎ๐น๐ฒ ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐๐ถ๐๐๐ฟ๐ถ๐ฐ๐ ๐๐ผ๐๐ป๐ฑ๐ฎ๐ฟ๐ถ๐ฒ๐: The Ferndale Social District includes two Commons Areas, which will be referred to as PATIO Zone East and PATIO Zone West. These zones will be separated by Woodward Avenue. Cups must be disposed of before exiting the Commons Area. See the map below or online at https://ferndale.maps.arcgis.com/apps/View/index.html...
๐๐ฎ๐๐ป๐ฐ๐ต ๐ฎ๐ป๐ฑ ๐๐ป๐ถ๐๐ถ๐ฎ๐น ๐๐๐๐ฒ๐๐๐บ๐ฒ๐ป๐: The Ferndale Social District will operate year-round. It is the intent of the Ferndale DDA to launch the program on April 1, 2021.
๐๐ถ๐๐๐ฟ๐ถ๐ฐ๐ ๐๐ฒ๐๐ถ๐ด๐ป๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ป๐ฑ ๐ ๐ฎ๐ฟ๐ธ๐ถ๐ป๐ด: The boundaries of the Ferndale Social District will be clearly designated and marked with signs and graphics in clearly visible areas.
๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐๐ถ๐๐๐ฟ๐ถ๐ฐ๐ ๐๐ถ๐ป๐ฎ๐ป๐ฐ๐ถ๐ป๐ด: Participating licensees are required to pay for their permit from the MLCC ($250 permit fee + $70 inspection fee). Necessary supplies (cups and stickers) will be ordered by the Ferndale DDA and sold to participating businesses. A surcharge may be added to each cup to assist with the cost of increased safety and sanitation personnel.
๐๐ผ๐๐ฟ๐: The district will operate Thursday-Saturday from 10am-10pm and Sunday noon-10pm. After 10pm, Social District beverages cannot be sold in participating establishments nor possessed and consumed in the Common Areas. After 10pm, consumption of alcoholic beverages must be contained within the license holdersโ service areas.
๐๐ฒ๐๐ฒ๐ฟ๐ฎ๐ด๐ฒ ๐๐ผ๐ป๐๐ฎ๐ถ๐ป๐ฒ๐ฟ๐: The Ferndale Social District will be branded as the Ferndale PATIO Zone: Pay and Take It Outside. A logo will be printed on 16-ounce plastic cups and sold to participating establishments along with stickers designating each participantโs business name that must be placed on the cup before sale. The cups may not be reused, must remain in the establishment where they were purchased or in the Commons Area, and may not be taken into a bar or restaurant that did not sell the beverage. Cups may be taken into retailers at the discretion of each business. Options for compostable cups will be explored.
๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐ฃ๐ฟ๐ผ๐บ๐ผ๐๐ถ๐ผ๐ป: The Ferndale DDA will develop and launch a marketing campaign using free and paid social media channels, Google Ads, and print media.
๐๐ป๐๐ฒ๐ฟ๐๐ฎ๐ถ๐ป๐บ๐ฒ๐ป๐: Options for entertainment such as music will be explored.
๐๐ฒ๐๐๐ถ๐๐ฎ๐น๐/๐ฆ๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น ๐๐๐ฒ๐ป๐๐: The law does not allow special event liquor licenses to participate in a Social District. If a special license for an event is issued within the social district, the holder of a social district permit shall not sell and serve alcoholic liquor during the effective period of the special license. If feasible, event perimeters can be established with clear signage that outside alcohol is not allowed into the event space.
๐๐ป๐๐๐ฟ๐ฎ๐ป๐ฐ๐ฒ: The City of Ferndale is not required to have additional insurance for Social Districts based on information provided by MMRA Representative, Keith Potter of IBEX Insurance.